The Essentials of Business Cards Marketing

All hail the almighty business card: the keeper of information, the displayer of logos, bastion of branding. That small piece of paper represents years of planning and effort and hard work and dreams. Being extensively used at meetings and trade shows, business card is the best way to make the introduction. However not all businessmen understand the importance of business cards exchanges and arrive at trade shows and meetings without them. They might not even realize how much they lose by not having their business cards on them! If you realize the importance of using your card extensively the following considerations will be instrumental for you:

Keep in mind the power of information

Make sure your card has these key points of information, at a minimum:

  • Your company name
  • Your company logo
  • Your name
  • Your title
  • A direct phone number
  • A fax number
  • Your e-mail address

It is also a prudent step to throw in something more than just your contact information. Include images and other items that will generate more interest. Armed with this information, your customer can find you in their hour of desperate need.

Choose proper font. Not only should the typography you choose for your text represent your business image but also be easy to read. Business cards do not allow for large fonts, which means that the type of font you use should be easily readable in a small size.

Crosscheck the information to avoid mistakes. It is important that you should proofread your business cards before they are printed. There is a simple, yet great way to make sure there are no errata. Try to read each line backwards, from left to right and then from bottom to top. Thus, you will see each word and number, instead of only scanning the message, you’ve already seen so many times.

Make sure your sales agreement allows to place logo on your business cards. Card organizations, most vendors and banks have certain regulations on the subject of the use of their logos. Add any logos (that you are allowed to use) that might provide further reliability to your business, such as from a trade union, chamber of commerce or Better Business Bureau.

Let people know that you conduct business in alternative languages. You may print your message in other language on the backside of your business card or just add a line such as, “Sie konnen mit uns Deutsch sprechen”.

Have your cards printed on the paper that people can write on. Many people like to take some notes on cards they were given. You can actually deprive them of such possibility by printing your card on plastic. Dark color will not do for your card, either. So, choose proper paper stock and fair colors. While business cards that look and feel like credit or gift cards may be a innovation, they will most likely be thrown away rather than retained as valuable reminders for further action.

Business cards are the best way to recall people you want to deal with. Always keep all business cards you’ve been given. It is an excellent way to quickly find contact information about the person you want to deal with. You may also use the backside of a card to make some quick notes, such as your second appointment or some terms you’ve agreed on. Always look through the cards you’ve been given after the meeting and you will be sure not to forget anything.

Get a good record by simply distributing your business cards. While assessing the professional qualities of the staff members, many sales managers take into account the number of business cards their employees collects during the day.  Take the advantage of this. You may also give your card each time you receive one. Thus, you will be aware how many cards you are giving out for a certain period of time.

Always have your cards in your pocket, wallet, briefcase and desk. Keep your cards handy to use them every time you feel there is a potential client nearby.

Use Business cards holder. Bent and greasy cards give a bad impression. A business card case represents an affordable and convenient way to keep your cards straight and clean. Your business cards are an integral part of any good marketing plan. Consider them the seeds of your business, and disperse them far and wide.